How to grow in a downturn: Advice from 3 cannaexecs
Get inside the heads of the top strategists at some of Colorado's fastest-growing brands
Last week, we took a look at three Colorado-headquartered cannabis companies that are growing despite the sector’s downturn (this link leads to the free version of the article until it’s archived on or about July 27).
Top marketing executives from Wana Brands and O.Pen — Chief Marketing Officer Joe Hodas and Vice President of Marketing Brittany Hallett, respectively — joined Escape Artists CEO Alison Di Spaltro in sharing their stories of expansion and providing an inside look at how they were doing it.
In this special edition exclusive to paid subscribers of Regulated State, those same three execs share their top three tips for businesses and entrepreneurs hoping to follow a similar trajectory.
From staying scrappy to the three P’s of a great brand, here’s what they had to say:
Escape Artists
Featured exec: CEO Alison Di Spaltro
Product focus: THC- and other cannabinoid-infused topicals (the company also manufactures pre-rolls, edibles and tinctures, but is focusing on “being a leader in the topicals category on a multistate level”)
Live states: Colorado, Michigan, Missouri, Nevada
Future states: Exploring East Coast markets
Top advice for expanding in a downturn:
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